Alejandro Hernández
hOLA hOLA!
I'm Alejandro, although most people call me Alejo.
I’m originally from Venezuela and currently based in Medellín, Colombia, where I work remotely and live with my boyfriend and our two yorkies.
Over the last 8 years, I’ve worked across fintech, sports tech and B2B products, designing experiences that balance business goals, technical constraints and real user behavior.
Most of the products I enjoy working on involve some level of complexity. Systems that evolve over time, operational workflows, multiple stakeholders or environments where users need to make decisions quickly with a lot of information around them.
Outside of work, I enjoy traveling, meeting people from different backgrounds and staying connected to creative communities that keep me curious and inspired.
What keeps me interested in product design is understanding how all those moving parts connect. How small interaction details affect behavior, how systems scale and how products can stay intuitive even as they become more complex.
Book a call with me